Margins, receivables, crews and equipment — on your phone, built from the spreadsheet you already keep.
Starter builds from $499.
Hampton Roads, Virginia. Built for trades and service businesses.
Your spreadsheet today
| Job | Client | Quoted | Cost | Status |
|---|---|---|---|---|
| 1042 | Whitfield | 8,400 | 6,910 | open |
| 1043 | Deer Run HOA | 12,250 | 11,480 | open |
| 1044 | Salter Bldg | 3,900 | 2,140 | invoiced |
| 1045 | Kimball | 21,000 | 15,600 | open |
Operations
Demonstration data
Revenue MTD
$45,550
Gross margin
18.4%
Open jobs
3
Below margin target
1
No new system to learn. We start with the business data you already keep.
Step 1
Send your spreadsheet
Excel, Google Sheets, or whatever you have been tracking jobs in.
Step 2
We build your dashboard
Your numbers, calculated the same way you calculate them now.
Step 3
Check it from your phone
From the truck, the job site, or the couch at nine at night.
A spreadsheet tells you what happened if you go looking. A dashboard tells you what needs attention before you ask.
Outstanding invoices
$18,900
Overdue receivables
$6,200
Backlog
5 weeks
Crews available
2 of 3
Your dashboard is built around the business data you already track. Not every business needs every view.
A job quoted at 22% can finish at 6%, and nobody sees it until the invoice is written. You see it while the job is still open.
Work you already did and money you already earned, sitting on somebody else's books.
Capacity you are paying for either way, whether or not it is booked this week.
The full range we can track
Your dashboard is built around the business data you already track.
Contractors
Jobs, margins, change orders
HVAC & plumbing
Service calls, parts, techs
Electrical & roofing
Estimates, crews, backlog
Trucking & hauling
Loads, rates, equipment
Also built for realtors
Leads, follow-ups, appointments, listings, closings, commissions, referral sources and pipeline aging — the same approach applied to a different book of business.
One job that finishes ten points under margin costs more than a year of this.
Fixed scope, fixed price. You know what you are buying before you start.
Starter
$499
setup, then $99/month
Most popular
Operations
$999
setup, then $199/month
Custom automation
Quote
scoped to the work
The dashboard shows what is happening. GWYNNE, our intelligence layer, helps identify what needs your attention.
Your numbers are always calculated the same deterministic way. GWYNNE reads the result — it does not decide what the numbers are, and it does not act on your business without your approval.
Things it can surface
Start with the dashboard. Add the rest when you need it, not before.
Google Business Profile audit
See what customers can actually find about your business on Google, and where the gaps are. Free, and you can run it right now.
Run my free audit →Reputation monitoring
Monitor new reviews, track rating trends, flag negative-review risk, draft responses for your approval, escalate anything sensitive, and surface complaints that keep repeating.
Workflow automation
Move data between the systems you already use so the same number is not typed twice.
CRM setup
A place for every lead to land, with follow-up that does not depend on remembering.
Website integration
Connect the site to the dashboard so form submissions become tracked leads.
AI receptionist
Answer inbound calls around the clock and capture the caller's name, number and job details.
Custom builds
Marketplace platforms, internal tools, and systems built around how you actually work.
Sites and systems we have built for trades businesses. These are demonstration builds, not customer accounts.
E. Hustle Media is a Hampton Roads software and operations shop run by Eric Davis. We build the kind of systems trades businesses actually use — the ones that answer a question you have at seven in the morning without opening four files.
We work with the data you already keep, we tell you what something costs before we start, and we do not sell you the next thing until the first one is earning its keep.
Tell us what you track now. EHM will review it and show you what your live business dashboard could become.
Not sure where you stand on Google?
Run a free Google Business Profile audit. We check what customers can actually see about your business and show you the gaps. No cost, no obligation.
Run my free audit